Creative Director: Sarah Williams
Senior Designer: Alexandra Rubin

Honest Tea came out with a new organic zero calorie soda known as Honest Fizz. The design leverages their brand equities by using clean white space and whimsical illustrations of the flavors, making their sodas a fun and healthy experience.

Completed at Beardwood&Co
 

Creative Director: Sarah Williams
Senior Designer: Erin Marucco

Completed at Beardwood&Co

Creative Director: Sarah Williams
Senior Designer: Andrew Tillotson

Zicam did a complete redesign of their brand and packaging. Our goal was to inform customers,which is where the Pre Cold seal comes into play. The main benefit statement: “Reduces the Duration of a Cold” is prominently displayed under the bulls-eye. Zicam’s equities: the bold orange color, and blue on white brand identity were retained and enhanced for a more efficacious and modern feel.

Completed at Beardwood&Co

Personal project completed while at Hatch Show Print. Ernest Hemingway's quote "What else can change your ideas and make them run on a different plane like whiskey?"

Thistle & Burke is a fictitious record company which I invented, branded and created collateral for. Based in Nashville, TN this company signs and promotes popular folk music artists. I created posters, records, CDs, t-shirts, stickers, and more. Many pieces were screenprinted or stamped in order to keep a handmade aesthetic to the project. Down-to-earth and rustic was the theme of this project.

Student project completed while attending Auburn University.

Created to be apart of Thistle & Burke Records collateral series. Four color screenprint special edition record. A collaboration of songs by various music artists who play at this annual festival are included on the back. The screenprint gives the design an extra worn look, that adds to the vintage feel Thistle & Burke embodies.

Created to be apart of Thistle & Burke Records collateral series. One of a 
two part annual festival concert series hosted by the company. Printed on 
thin, cream paper. Two color screenprint. Created to have a vintage, 
letterpress aesthetic. 

Student project completed while attending Auburn University.

Created to be apart of Thistle & Burke Records collateral series. One of a three part individual concert series hosted by the company. Printed on heavy stock cardboard paper. Three color screenprint. 

Student project completed while attending Auburn University.

Created to be apart of Thistle & Burke Records collateral series. One of a three part individual concert series hosted by the company. Printed on heavy stock cardboard paper. Three color screenprint. 

Student project completed while attending Auburn University.

Created to be apart of Thistle & Burke Records collateral series. One of a three part individual concert series hosted by the company. Printed on heavy stock cardboard paper. Three color screenprint. 

Student project completed while attending Auburn University.

Created to be apart of Thistle & Burke Records collateral series. Printed on heavy stock felt paper gives the packaging a vintage, used feel. Images representing a rustic lifestyle were used to go hand in hand with the gritty music of the band.

Student project completed while attending Auburn University.

A wedding packet created for my dear friend Christen and her husband Hunter. Natural colors were used to keep in hand with the southern, outdoor summer wedding. A fan was provided as a relief to the heat, as well as a gift. A double sided program was also included for guests.

An open project to create a poster to advertise a type foundry or typeface. I chose to represent Emigre with Brothers and Mr. Eaves. Three color silk screen. Multiple editions created.

Student project completed while attending Auburn University.